The 2008 election was long and tumultuous, but one clear winner emerged from the rumpus: typography. An immeasurable amount of ink was spilled on the Obama campaign’s slick identity work, particularly on the thoughtful use of Gotham, the HFJ font.
John McCain famously used Optima in that election cycle. Today, I clicked over to McCain’s site to listen to him curry favor with the teabaggers in the first radio ads for his 2010 Senate reelection campaign, and guess what! Gotham.
Not a bad move – it certainly has accomplished more than Sarah Palin in the last couple years.

The 2008 election was long and tumultuous, but one clear winner emerged from the rumpus: typography. An immeasurable amount of ink was spilled on the Obama campaign’s slick identity work, particularly on the thoughtful use of Gotham, the HFJ font.

John McCain famously used Optima in that election cycle. Today, I clicked over to McCain’s site to listen to him curry favor with the teabaggers in the first radio ads for his 2010 Senate reelection campaign, and guess what! Gotham.

Not a bad move – it certainly has accomplished more than Sarah Palin in the last couple years.

Marriage politics

I happened upon the Clintons’ June 1992 appearance on the Arsenio Hall show, and an exchange struck me:

Arsenio: Through all this controversy, have you ever found yourselves at home, fighting? Honestly?
Hillary: No.
Bill: Nuh uh.
Hillary: Not about anything important. We fight about what movie we want to see…
Arsenio: Because, you know… it’s hard to think that you never at some point said Who is Gennifer? I mean, who the hell is she? You know?
Hillary: I know who she is. I mean, I know who she is.

It struck me in light of this moment in Jodi Kantor’s piece on the Obama marriage for the Sunday Times magazine:

Two months later in the Oval Office, I asked the Obamas just how severe their strains had been. “This was sort of the eye-opener to me, that marriage is hard,” the first lady said with a little laugh. “But going into it, no one ever tells you that. They just tell you, ‘Do you love him?’ ‘What’s the dress look like?’ ”

I asked more directly about whether their union almost came to an end.

“That’s overreading it,” the president said. “But I wouldn’t gloss over the fact that that was a tough time for us.”

Did you ever seek counseling? I asked.

The first lady looked solemnly at the president. He said: “You know, I mean, I think that it was important for us to work this through… . There was no point where I was fearful for our marriage. There were points in time where I was fearful that Michelle just really didn’t — that she would be unhappy…”

“If my ups and downs, our ups and downs in our marriage can help young couples sort of realize that good marriages take work… .” Michelle Obama said a few minutes later in the interview. The image of a flawless relationship is “the last thing that we want to project,” she said. “It’s unfair to the institution of marriage, and it’s unfair for young people who are trying to build something, to project this perfection that doesn’t exist.”

Of course, that was candidate Clinton in the final run-up to November, but to see how readily Hillary answers the question in that clip, the difference is striking.

It reveals as much about divergent political sensibilities as it does about very different marriages. With the Obamas in mind, it’s hard not to look back to 1992 and see a missed opportunity. But if they had answered otherwise, it wouldn’t have been the Bill & Hillary we know, would it?

In our name

Dick Cheney, notorious will-o’-the-constitutional-wisp, would like to see classified documents made public, so long as they confirm the effectiveness of Bush-era torture. The Gabfest has noted that there’s a delicious element to the man who wouldn’t turn over his doodles to the archivist now taking this position. But the New Yorker’s Philip Gourevitch perfectly articulates the deeper fallacy of this debate; perhaps the thinking person’s version of the Sheppard Smith outburst I linked last week. Here’s Gourevitch on the Political Scene:

What if [the interrogation method] works but it happens to be a crime? It’s effective to assassinate people. They’re dead and they’re no longer a problem. I would just say the effectiveness debate is a false debate. I think the effectiveness debate is a sort of cloud that Cheney’s trying to cast over it and he’s trying to keep the debate very much also on this idea of “We did this to those terrorists…”

Slowly what’s changing is that we’re starting to realize that when we commit torture, it’s something we’re doing to us. When you look back five years ago at the Abu Ghraib pictures, everybody said, “Wow, why are our soldiers doing those things to those people?” But the important question, too, is why are we doing that to our soldiers – turning them into torturers? Why are we doing that to our nation? Why is this what we’re doing to our laws? Why is this what we’re doing to our political institutions and our standing in the world? And I think that that’s a debate that Dick Cheney knows perfectly well he’s lost catastrophically and cannot win on any grounds.

EDIT: Gourevitch’s above quote appears to have been a rought draft of a Comment piece that ran in the magazine two weeks later. You can read that piece here.

  • Hendrik Hertzberg: I'm calling him a bigot?
  • 'Factor' producer Jesse Watters: Yeah, you said he was a vicious bigot in the article, I have it right here... you don't understand how Newt was talking about people going into a church, screaming obscenities in front of children, throwing things around the congregation –
  • HH: 'Gay and secular fascism'? That does not exist. That is a slander and it is bigotry. And I dare you to use that bit on your show. You'll probably just use the bits where I'm wondering what the [REDACTED] is going on because some [REDACTED] comes up to me on the street.
  • JW: Are you going to apologize to Mr. Gingrich?
  • HH: No. Are you going to apologize to me?
  • JW: For what?
  • HH: For invading my pleasant morning.

‘cuz we need you, on the front lines
not just writing for the New York Times.
I’m not sold on the idea of the man as Treasury Secretary, but “Hey, Paul Krugman” is a damn good song. [via Cam]

Missteps involve walking

  • WaPo comment thread on Obama's Leno appearance,
  • afmo: wow...what kind of monster mocks the Special Olympics? Disgraceful.
  • davenp35: Obama is disgusting! Imagine what all the papers and channels would be doing tomorrow if Bush had said this?!?
  • josephkenny: Bush did not speak about the Special Olympics at all. In fact, he forbid his Surgeon General to endorse or attend the Special Olympics, due to the fact that they were supported by the Shrivers.
  • ...oh.